We are rolling out a new social media strategy to attract more shoppers, increase engagement, and encourage more app downloads. Our goal is to boost visibility for our listings and help our sellers increase their sales and leads. We've organized our approach into specific content categories, each designed to appeal to different interests, shopper demographics and encourage community interaction.

It’s a Lifestyle

In 'It’s a Lifestyle,' we’ll feature content focused on home styling—from rooms to garages. Expect real estate sale footage and photos to show the thrill of finding unique items. This section will also offer practical advice on navigating estate sales effectively and respectfully.

Make it New

'Make it New' targets the DIY crowd, highlighting partnerships with influencers who specialize in upcycling furniture and clothes, or artists who turn estate sale finds into new artworks. This segment will inspire creativity and showcase the potential of repurposed items.

Unique and Beautiful Finds

This category will spotlight exceptional items available at our sales, appealing to everyday buyers, luxury seekers, and collectors. 'Unique and Beautiful Finds' will focus on the distinctive features of these items, directly addressing why they are worth attention.

Sustainability

This segment will emphasize the sustainability aspect of shopping at estate sales. It will cover how buying used items contributes to the circular economy and will appeal to environmentally conscious consumers by promoting eco-friendly shopping habits.

Seller’s Corner

While we're focusing more on attracting new shoppers, 'Seller’s Corner' will ensure our sellers are also supported. This area will include content that highlights successful sellers, provides recognition, and helps generate new leads, mainly through Instagram and Facebook.

Our new social strategy is designed to transform the way we market estate sales through social media. By tailoring our content to engage diverse user groups, we aim to expand our audience, enrich the estate sale experience, and foster a community centered on sustainable and innovative shopping practices. Make sure you follow us on all our social media channels to stay updated and become part of our growing community. Join us in this exciting transformation!