We hope you’re finding success on the EstateSales.NET Marketplace. It’s certainly exciting on our end to watch as you list your items, and have customers from all over the nation bid on them or buy them outright.
But as much as we’d like to say otherwise, not every item listed on the Marketplace will sell the first time around. If this has happened to you, don’t be discouraged. Sometimes it just takes a while for the right set of eyes to spot the thing they didn’t know they’ve always wanted.
When you visit your account after a sale ends with unsold items, you have the opportunity to relist them with a click of a button. When you relist, the items will be assigned a new URL, but the rest of the sale’s information remains the same.
That is, unless you change it.
There could be a number of reasons your item didn’t sell during its first listing. So consider how you can do things the second time around to get your sale in front of as many prospective buyers as possible.
Is shipping available?
Most of the items listed on the Marketplace right now are marked as “local pickup only.” This is limiting your audience considerably. By offering the option of shipping, you’re opening your sale to a nationwide audience and increasing your item’s view count.
When you’re offering large and bulky items, “local pickup only” is a reasonable option. But for smaller, easily shipped items, you’re more likely to find success when you sell to a broader audience, rather than only those within driving distance.
How are your pictures?
The more pictures you can post, the better. A downside of online shopping is the buyer’s inability to closely inspect an item before purchase. Make this easier on them by providing plenty of clear, high-quality photographs for shoppers to examine. And make sure the first picture you upload is the best picture available—that’s the image that will be shown in the Marketplace search results, in Facebook ads, and on Google Shopping.
If you need some tips on how to take great pictures, click here.
How are your prices?
It never hurts to give your prices a second thought. You can also consider offering a different discount schedule.
Have you done a spell-check?
Searches on the EstateSales.NET Marketplace use titles, descriptions, and tags to populate results. If key words have been misspelled, it’s unlikely to show up in a shopper’s search results unless they happen to misspell it too.
Have you shared your items?
Sharing online is a great way to engage your current buyers who follow your company. They look to you to keep them up to date on your upcoming sales. Especially if you’re exclusively offering a local pickup option, local promotion can go a long way to making sure the right people see your online sale. Consider posting signage at your local sales, so customers know that treasures not only await them as they enter your traditional sale, but more can be found online. Promote it on social media, where your local customers can be reminded of your sales beyond their interaction with EstateSales.NET