Ended 1934 Modern Packaging Periodical Art Deco

Condition: See description

Very Rare Modern Packaging Promotional Advertising Magazine
Circa May 1934

May 1934 issue of magazine; color and black and white illustrations and advertisements. 120 pp; 11.75 x 8.75 inches; color pictorial covers. Small paper loss and toning to spine; some discoloration to front and back covers; several tipped-on items have caused rippling where attached to pages; contents overall in good condition.

A scarce and fascinating art-deco era publication.
The magazine features advertisements for various packaging materials (containers of molded plastic, glass, tin, or cardboard; can and bottle closures; wrapping paper, etc.) as well as advertisements for packaging machinery, display stands, and sundry other products vital to packaging and merchandising a wide variety of goods.

Several packaging samples are bound into the magazine. Focus articles discuss materials and techniques used in packaging (for example, Plastics in Packaging--A Survey and Forecast) plus advertising trends or ideas for in-store display (for example, A Display Aid Assists the Customer in the Selection of Packaged Cosmetics). The equation put forth in the magazine is straight-forward: attractive or novel packaging

This is available by shipping only. No local pickup

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