EstateSales.NET’s Seller Marketing Program

Dedicated Local+ Email

Features:

• Exceptional Performance: Local+ Dedicated Emails deliver impressive results, achieving on average:
• 99% Deliverability Rate – Ensures your sale reaches inboxes, not spam folders.
• 46% Open Rate (compared to the industry average of 29%)
• 4.4% Click Rate (compared to the industry average of 2%)
• These performance metrics highlight the effectiveness of the Dedicated Local+ Email product in capturing attention and driving engagement. Higher open and click rates translate to increased visibility for your sale, greater buyer interest, and ultimately, higher conversion rates. This superior performance ensures that your marketing efforts are more impactful and cost-effective, providing a return on investment.
• Dedicated Focus: Our approach draws shoppers' attention to your sale by featuring your company branding, a compelling sale description and six enticing item images. This strategy focuses attention solely on your sale, enhancing its importance and providing additional detail. It also simplifies the call to action, improves metric tracking, and prevents information overload, leading to higher engagement and conversion rates.
• Geo-targeted Audience Reach: Target local shoppers with precision by focusing on specific zip codes. This tailored approach enhances engagement and drives more traffic to your sale. Your campaign will connect with at least 10,000 shoppers, significantly expanding your reach.

Best for:

• Sales with a large volume of inventory and or valuable items, with an estimated gross revenue of $20,000+. Increasing brand awareness in specific locations, standing out against local competition and gaining effective market engagement.
• Sellers aiming to expand their buyer base, whether you are a new operation seeking increased sale traffic or looking to attract high-value buyers.

Standard Price: $2,250

Contact Our Support Team to Learn More

ExploreMore+ Regional Newsletter

Features:

• Proven Performance
• 99% Deliverability Rate – Ensures your sale reaches inboxes, not spam folders.
• 47% Average Open Rate – Well above industry average of 29%, guaranteeing your sale gets noticed.
• 10,000-20,000 Unique Clicks – Drives potential buyers directly to your sale, increasing engagement and conversions.
• Targeted Regional Reach: Feature your sale in a weekly newsletter in one of eleven regions in the United States. Each geographic region is carefully crafted to align with local culture and geographical proximity, ensuring your sale reaches a relevant audience of active buyers.
• Multiple Advertising Options: We offer three different options, depending on your sale and budget.
• Hero: Make your sale the first a subscriber sees at the top of the email. The only option with optional customization for up to 9 item images and animated gif capability. Investment: $1,250.
• Premium: Ensure your sale is above the fold of the email and eyes land on it promptly. The premium feature pushes your sale into the top three native slots. Investment: $400.
• Standard: Get eyes on your items from across the region with a native slot for your sale. Investment: $250.
• Limited Slots for Maximum Exposure: With limited slots available in each region per week, you’ll benefit from premium visibility in an uncluttered email, ensuring your sale stands out to engaged buyers.
• Enhanced Visual Appeal: Each paid slot includes a minimum of three images chosen by the seller, ensuring your best items are prominently featured. While we may adjust for image quality, these photos will highlight the top pieces of your sale. Additionally, a direct link to your EstateSales.NET listing is included to drive more traffic to your sale, measurable through your Sale View Reports.
• Weekly Promotion: A weekly email provides a reliable and consistent platform to effectively reach and engage your audience.

Best for:

• Targeting shoppers in specific regions that are culturally and geographically aligned with your sale, to maximize engagement and attendance.
• Sales with a large volume of inventory or high-ticket items. This product ensures maximum visibility to buyers who are most engaged and likely to purchase.
• Sellers looking to extend their brand awareness beyond a local audience and stand out amongst competition in the local area.

Contact Our Support Team to Learn More

National Feature

Features:

• High return on investment: Nationally Featured sales get an average 144% increase in sale views compared to non-featured sales.
• Sale listing is highlighted with a blue ‘Nationally Featured’ badge for one week.
• Appears on the dedicated Nationally Featured Sales page, accessible directly from the homepage.
• Appears on the Nationally Feature Sales section of the homepage, EstateSales.NET’s most visited page (three sales appear every 10mins).
• Listed on the city page in the sale location, as well as other metro areas nationwide.
• Stands out in the millions of sale notification emails sent daily to over 1 million subscribers nationwide, with a picture of the first item in the sale.
• Boosted coverage for seven (7) days.

Best for:

• Sales containing categories of interest to a national audience, and items sought after by collectors.
• Online auctions and estate sales where items can be purchased easily online and shipped.
• Accessing a nationwide audience across EstateSales.NET.
• Maximum exposure on web and app with the widest reach via email channel.

Standard Price $250

• Self-serve through your EstateSales.NET seller account by navigating to the sale editor, Options tab, and selecting Nationally Feature Your Sale.

Regional Feature

Features:

• High return on investment: Regionally Featured sales get an average 114% increase in sale views compared to non-featured sales.
• Sale listing is highlighted with a green ‘Regionally Featured’ badge for one week.
• Listed on the city page in the sale location, as well as other metro areas within a 250-mile radius.
• Stands out in the millions of sale notification emails sent daily to subscribers within a 250-mile radius, with a picture of the first item in the sale.
• Boosted coverage for seven (7) days.

Best for:

• Attracting buyers located outside major metropolitan areas by reaching those within 250 miles of the sale address.
• Increasing attendance at your sale, be it in-person or online, by gaining extra exposure outside the surrounding area.

Standard Price $150

• Self-serve through your EstateSales.NET seller account by navigating to the sale editor, Options tab, and selecting Regionally Feature Your Sale.

Local Feature

Features:

• Good return on investment: Locally Featured sales get an average 65% increase in sale views compared to non-featured sales.
• Sale listing is highlighted with an orange ‘Locally Featured’ badge for up to 30 days prior to the sale start date.
• Stands out in the thousands of sale notification emails sent daily to subscribers within the local area, with a picture of the first item in the sale.
• Limited opportunity: three (3) Local Feature slots are available in your metro area each week, offered on a first-come first-served basis.

Best for:

• Distinguishing your sale from other sales taking place at the same time in the same city.
• Increasing attendance at your sale, be it in-person or online, by making the sale more visible in a competitive local market.

Standard Price $100

• Self-serve through your EstateSales.NET seller account by navigating to the sale editor, Options tab, and selecting Locally Feature Your Sale.