If you are looking for ways to spruce up the professional image of your company online, a great place to start is with your email! Here are five tips to help you stand out from your competition:
- Do you have a website? If so, brand your email address to match. This will help your customer base remember your email when they aren’t on your website and give your company that polished look. Many web hosting companies will already have options to do this. Basically, instead of showing the customer your personal email address, you will have an email address such as “firstname.lastname@example.org” (made up for representation). When a customer sends to this branded email address, you can set it up to forward the message to your personal email inbox. Many email inboxes will then allow you to separate out these company emails from your personal emails.
- Set up your email inbox to place your business emails into a separate category. This will make it easier for you to view all of your leads and contact requests right in one place for your business.
- Once you have your email receiving messages to the new branded email address, you should make sure you can send from it. When you compose a message from your email account, you can select your branded email, such as the example one above “email@example.com.” This will make your company look more polished and helps prevent any confusion for the customer.
- Create a custom signature to use when sending your emails. This creates consistency and helps give the customer important information. Be sure to include your name, phone number (if you want that public), Email address, Title, Company name, and website.
- Create email templates. Using an email template helps ensure your messages stay consistent and will save you time. Example templates include responses for when someone reaches out needing a company, is inquiring about an item or asking about specific sale details. These templates should be used as a quick starting point for writing your emails, but it is not encouraged to be used as a replacement for writing. Think of them as a jumping-off point and edit them for each message to make them fit better.